Meet Brenda Robinson, from Robinsons Honey

ROBINSONS HONEY® is the Number 1 seller for Honey Range in Green Grocers supplying our Award-Winning Australian Honey Health products, confectionery and beauty care to the Australian domestic market while successfully exporting our Australian quality honey products to the world.
With a highly regarded reputation for product, service and winning national and international awards I envisage ROBINSONS HONEY® will be at the forefront of the future growth of the Australian Honey industry changing lives through health.

"WORK HARD, REWARD, REPEAT. Starting your dream business having the want and passion for a positive impact to change peoples’ lives is the first step."

When did you start your business?
Establishing ROBINSONS HONEY® in 2011 evolved out of having a love for natural and local foods so delivering quality honey to benefit the wider community was a natural choice.

What was the inspiration behind your work/business?
ROBINSONS HONEY® was my inspiration to show myself, my daughter and my grandchildren that we can achieve anything when we put our heart, soul and sweat into something we believe in and have the want and passion to succeed from dream to reality.
My VISION to Impact and change people lives for the better through ROBINSONS HONEY® so future generations can enjoy healthy living.

What are you most excited about in your work/business?
Customer satisfaction is my inspiration to keep succeeding and growing. Changing lives through healthy eating is encouraging when your repeat customers give you positive feedback about how amazing our RBINSONS HONEY products are and how they have improved their quality of life.

What has been the most challenging thing about starting your work/business?
Know what the clients want. Building up the right clients takes good timing as busy buyers/clients are not always available when you are so you have to have patience and persistence and use your opportunities wisely. ROBINSONS HONEY having quality staple products helps clients recommend us by word of mouth and grow our business organically.

What advice would you give to other women thinking about starting a work/business?
Starting your dream business having the want and passion for a positive impact to change peoples’ lives is the first step. Research and find the opportunities that will inspire you to WORK HARD to succeed. Collaborations, networking and entering awards are great way to share your story and grow your reputation. REWARD and incentivize yourself for the wins big or small to inspire you to succeed in your goals.

Why did you enter the Women Changing the World Awards?
Globally changing quality of lives through healthy eating is an empowering feeling so I was excited to enter Women Changing the World Awards to share my journey and meet other amazing women business leaders coming together from around the world.

What did you enjoy the most about being part of the awards?
Being a finalist in London, greeted by Tererai Trent and feeling the powerful energy of so many inspiring women from around the world in the same room who have worked hard to succeed and sharing their stories was empowering. To be honoured and privileged to win was euphoric.

What surprised you most about the awards?
Just when you thought the night could not get any better it was eclipsed by the company of Sarah Ferguson Duchess of York a phenomenal surprise and honour.

How did the awards help you in your work/business?
Winning Women Changing the World Award was an opportunity to grow my international reputation and respect as a business leader and share with customers, colleagues, business peers and build my global community.

What advice would you give to other women thinking about entering the awards?
For a worldly experience the awards are spectacular to glam up and enjoy a fabulous night in an exquisite location, global networking, sharing success stories and you never know who you might meet and the opportunities it may bring.

What has been the best thing about starting your own work/business?
I love that I can succeed at something I am passionate about knowing I have a positive impact on peoples’ lives around the world while inspiring my daughter and grandchildren to succeed in whatever they choose to do and go for it.

What’s happening next in your work/business?
Knowledge is power so I continue to learn from researching, innovating, networking, trade missions and entering awards locally and overseas.
Giving back is important and humbling whether I am doing a “BEE TALK” on “WHAT BEES DO” to kinder kids or a Honey Sensorial Tasting to Corporate Executives.

What are your big plans for the future?
The future looks exciting expanding ROBINSONS HONEY® and our OMEGAPLEX® Manuka Honey Hair Therapy Range.
With global collaborations and opportunities as a business leader it is empowering and gratifying to inspire others to succeed.

How can we connect with you?

Facebook: @brendarobinsonoz
Instagram: @brendarobinsonoz
Linkedin: @brendarobinsonoz

2024 Women Changing The World Awards

Nominations are open now for the 2024 Women Changing The World Awards